Sunday, December 04, 2011

Just When I Think We've Hit Rock Bottom...

Someone hands us a jackhammer and we start digging deeper.

By now, you've surely heard about what happened with the Coca-Cola company's campaign in support of the Polar Bears. If you haven't, well, if I really have to tell you people again that I ain't your damn search engine, then you really should stop reading this blog!

The gist of it is that when Coke decided to do a limited marketing run in support of the Polar Bears' habitat, one of the things they did was to offer Regular Coke in a white can. For each can purchased, the CC corporation would donate to the World Wildlife Fund's efforts to save the Polar Bears' habitats.

The first problem encountered was when folks bought these drinks thinking that they were Diet Coke. Folks, apparently, can't tell the difference between silver and white. They also can't realize that if the word "Diet" doesn't appear on the can, it's not Diet.

The second problem encountered was when folks apparently decided that the drink tasted differently, despite it being the exact same drink.

So the white cans are DOA. I managed to secure a case of the white cans before they disappeared from the shelves. Maybe they'll be collector's items someday.

By the way, I've tasted the white can Coke. It tastes EXACTLY the same. Strong, bitter, sugary, and able to remove rust from a car bumper.

(OK not really, but that's what has been claimed in the past)

And Coke is back in the red cans. And I continue to weep for the dying IQ of this nation.

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