Saturday, September 29, 2007


The line between commercials and programming has officially been erased.

This fall, ABC debuts a new sitcom called "Cavemen", which involves characters created by the insurance company GEICO for a series of commercials.

First of all, the commercials weren't even that funny. Second, of all the boneheaded ideas the programming execs at ABC could have come up with, creating an entire series based on a group of about 5 un-funny commercials ranks right up there with New Coke in terms of bad business decisions.

I seriously hope this ridiculous series dies the quick but painful death it so richly deserves.

And that Big Business will learn that some lines should never be crossed.

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